If you’re one of the millions of Americans who either owns a business or is in a business where most of your income relies on selling products or services, you are no doubt in panic mode right now unless you are one of the inverse businesses that happens to enjoy a larger growth and profitability run during hard financial times. I’d say that leaves most of us out of that boat, since few sectors are truly “recession proof”, as the popular sales term of today implies.With the ever increasing gloom and doom in the media as of late, and as I write this, yet another hit to the US and global stock markets looms as investors get spooked even further by the prospect of a global, deep recession, it’s important for us all to take control of the fear and turn it into something positive.In fact, some marketing experts say that financial hard times are one of the best periods to take your business to the next level. While one’s initial response to a deep recession may be to cut spending on advertising, in fact it may be better to increase spending and get more creative. It is […]

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